Why 86% of Healthcare Innovations Never Reach Patients
You've spent years perfecting your healthcare technology. You know it could help patients. But like most promising innovations, it might never reach the market—not because the science is wrong, but because you don't know how to navigate the complex world of healthcare commercialisation.
The problem isn't your research. It's the gap between academic excellence and commercial success.
Traditional entrepreneurship courses teach generic business tools designed for consumer markets. Healthcare is different. Success requires understanding health economics, regulatory pathways, payer decision-making, and stakeholder ecosystems that don't exist in other industries.
What You'll Learn in 8 Weeks
Your Learning Experience

Interactive Online Content
- Engaging modules with real healthcare case studies
- Self-assessment tools and knowledge checks
- Discussion forums with global healthcare innovators
- Templates and frameworks you can use immediately

Expert Guidance & Feedback
- Weekly feedback from practicing health economists
- Office hours with successful healthcare entrepreneurs
- Guest sessions with industry leaders and policymakers
- Personalised guidance on your specific innovation

Peer Learning Network
- Collaborate with fellow researchers worldwide
- Peer review processes that build critical evaluation skills
- Alumni network for ongoing support and opportunities
- Access to the broader ASSESS platform community

Real-World Application
Graduate with a complete early health technology assessment of your own research that you can immediately use for:
- Grant and funding applications
- Investor pitches and due diligence
- Licensing negotiations
- Strategic development planning
Developed by Leading Experts
In Partnership with Queen's University Belfast
Professor Christopher McCabe, Chair in Health Economics
Professor McCabe brings over two decades of experience in health technology assessment, having advised NICE, pharmaceutical companies, and healthcare systems worldwide. His expertise ensures the course reflects current best practice in healthcare evaluation.
Why This Partnership Matters
- Academic Rigour: Content validated by leading health economics researchers
- Practical Relevance: Direct input from advisors to healthcare systems and industry
- Current Methods: Course content evolves with the changing healthcare landscape
-
Credible Credentials: Learn from recognised experts in health technology assessment

What Makes This Different
Healthcare-Native Methodology
Unlike generic business courses that use consumer market tools, every framework is designed specifically for healthcare innovation contexts.
Evidence-Driven Decision Making
Learn to make strategic decisions based on quantitative analysis rather than intuition or generic market research.
Multi-Stakeholder Thinking
Master the art of creating value for patients, providers, payers, and partners simultaneously—the key to healthcare innovation success.
Integration Over Information
Don't just learn concepts—learn how they connect. Understand how clinical evidence informs economic models, how care pathways shape market access, and how regulatory strategy affects commercial planning.
Who This Course Is For
PhD Students & Postdocs
Transform your research mindset to include commercial viability alongside academic rigour. Learn skills that enhance both academic and industry career prospects.
University Technology Transfer Offices
Equip researchers with commercial assessment capabilities to improve spinout success rates and technology disclosure quality.
Academic Supervisors & Professors
Bridge the research-impact gap by integrating commercial thinking into research supervision and program development.
Healthcare Innovation Hubs
Provide systematic commercial education for portfolio companies to accelerate time-to-market and improve investor readiness.
Frequently Asked Questions
Do I need a healthcare background? No healthcare background required. The course provides all necessary context and background information for researchers from any field developing healthcare technologies.
What if I don't have my own technology to work on? We provide carefully selected case studies for students who don't have their own innovation. These real-world examples provide the same learning experience.
How much time commitment is required? Plan for 2-3 hours per week of focused study time. The course is designed to be completed alongside your research commitments.
Can I get university credit? We're working with partner universities to offer credit recognition. Contact us to discuss options for your specific institution.
Is this course internationally relevant? While UK-focused, the frameworks and methodologies apply globally. We address international variations in healthcare systems and requirements.
Still Have Questions?
Email: [email protected]
Phone: +44 (0)28 9097 2345
Schedule a Call: [Book 15-minute consultation]
Want to Learn More?
Join 500+ healthcare innovators who've transformed their approach to commercialisation
The ASSESS Educational Platform: Where academic excellence meets commercial impact through systematic health technology assessment education.